{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most deluxe brand names drive exposure via social networks marketing, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs free purses.|Hermès' succ